Cravendale - "The Cows Want It Back"

DDB Matrix

DDB Matrix London, Reino Unido

7727

Titulo	The Cows Want It Back
Agência	DDB Matrix
Campanha	The Cows Want It Back - Arla Foods
Anunciante	Arla Foods
Marca	Cravendale
Posted	Julho 2004
Sector Empresarial	Leite e derivados
Filosofia	Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration.
Resultado	Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration.
Tipo de Mídia	POP Display
Mercado	Reino Unido
Econometrician	Les Binet
Planeador	Elisa Edmonds
Director de contas	Justin Notley
Econometrician	Sara Donoghugh
Planning Director	Sarah Carter
Director de publicidade	Hanne Søndergaard