Stewart Reeves
Editor at Chelsea Pictures
Santa Monica , Estados Unidos
TituloGordon MDX_TL
Campanha Season of Reason 2011
Anunciante Acura
Marca Acura
Data da primeira Transmissão/Publicação
Produto MDX & TL
Sector Empresarial Automóveis
Legenda At a time when it’s easy to go overboard, Acura invites you to be smarter and over-save during the Season of Reason sales event.
História Acura’s “Season of Reason” campaign returns for the third year featuring superstars Bette Midler and Gordon Ramsay. Developed by Acura’s agency of record, rp&, a division of RPA, the sales event campaign emphasizes the value of Acura for affluent but recession-fatigued shoppers. 
The spots, shot by The Perlorian Brothers, open with a holidaymaker making the well-intentioned announcement that they had hired celebrity talent to make for an extra-special holiday. In the spot featuring Gordon Ramsay, a woman brings the celebrity chef into her home to prepare a special holiday dinner only to find her buttoned-up family sitting in awkward silence as Ramsay chews out and fires his staff. 
Tipo de Mídia Televisão
Produção musical
Efeitos especiais
Empresa de produção
Director de fotografia
Director de fotografia
Produtor de linha
Produtor executivo
Produtor da agência
Produtor executivo da agência
Director de arte
Director assistente criativo
Director assistente criativo
Chefe de grupo criativo
Director executivo criativo

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