Titulo | My Personal Coffin |
Agência | HeimatTBWA\ |
Campanha | My Personal Coffin |
Anunciante | German federal association of funeral directors |
Marca | German federal association of funeral directors |
Data da primeira Transmissão/Publicação | 2019 |
Sector Empresarial | Outros |
História | My Coffin promotes a new progressive approach to dealing with death in the social age. Upcoming artists created unique coffins for famous German influencers. In touching portraits, the protagonists explain why they chose to undermine the stigma surrounding death and invite their Instagram followers to join the discussion. The initiative’s aim is to eliminate the taboo surrounding mortality and to encourage people to face it openly. Coffins are turned from symbols of fear into unique pieces of art. |
Tipo de Mídia | Interatividade |
Comprimento | |
Chief Creative Officer | Guido Heffels |
Chief Creative Officer | Matthias Storath |
Director criativo | Johan Kramer |
Director criativo | Tom Hauser |
Director de arte | Johanna Schmidt |
Director criativo | Ralf Reinsberg |
Director de arte | Ursel Barwinski |
Director de arte | Benedikt Wiesbauer |
Redator | Lisa Reissner |
Redator | Demiris Samartzidis |
Director de contas | Judith Schenk |
Account Manager | Fabienne Prochnow |
Account Manager | Tobias Friedrich |
Account Manager | Kai Flögel |
Creative Services Manager | Franziska Moeck |
Fotógrafo | Delia Baum |
Retocador digital | Simon Kölbl |
Editor | Chris Heidrich |
Produção de som | TRO GmbH |
Produtor de som | Markus Steffen |
Engenheiro de áudio | Rafael Bratfisch Santiago |