| Titulo | Lynx Pulse (Launch) - 5 |
| Agência | BBH |
| Campanha | Lynx Pulse (Launch) - Lever Fabergé |
| Anunciante | Unilever |
| Marca | Lynx |
| Posted | Julho 2004 |
| Produto | Lynx Pulse |
| Sector Empresarial | Artigos de perfumaria |
| Filosofia | To get noticed the Lynx Pulse launch challenged the traditional model. An integrated campaign was used to create a music and dance phenomenon that swept the nation. |
| Problema | Brands today need to compete with popular culture to get attention. |
| Resultado | It has demonstrated that integrated communications are twice as effective at getting return on investment as traditional advertising only campaigns. |
| Tipo de Mídia | Imprensa e publicações |
| Mercado | Reino Unido |
| Planeador | Gwen Raillard |
| Director de publicidade | Margaret Jobling |