Valspar - "Valspar Colors Le Blanc"

Change, an FCB alliance

Change, an FCB alliance Paris, França

2451

Titulo	Valspar Colors Le Blanc
Agência	Change, an FCB alliance
Campanha	Valspar Colors Le Blanc
Anunciante	Valspar
Marca	Valspar
Data da primeira Transmissão/Publicação	2022 / 6
Sector Empresarial	Tintas, protetores de madeira, pincéis, adesivos
História	To highlight its arrival in France, Change relied on Valspar's unique promise: "colour you can trust" with the brand's money-back guarantee if you’re not satisfied with your choice. To create an echo around this launch, Valspar invested the French town of Le Blanc in the Centre-Val de Loire region and gave it some colour ! How ? By offering the commune of Le Blanc the opportunity to brighten its colours. Valspar has coloured the walls of Le Blanc: schools, gymnasiums, housing estates, bedrooms, everything has been done to bring colour and cheerfulness to the town. Change agency is advising the Valspar paint brand on communication and is orchestrating its launch in France exclusively at Castorama.
Tipo de Mídia	Televisão
Comprimento	81 seconds
Director executivo criativo	Samy Benama
Director executivo criativo	Damien Guiol
Redator	Emile dOrsay
Director de arte	Basile Protat
Director associado de arte	Benjamin Lange
Chefe de produção	Elodie Andurand
General Director	Laure Poquet
Associate Director	Vincent Touchard
Director de contas	Julien CASSAR
Produtora	HVH Productions
Realizador	Stéphane Barbato
Producer	Boris Vassalo
Chefe de produção	Charles Pugliesi-Conti
Som	THE Sound Production