| Titulo | The Voice of Cigarette |
| Agência | NEOGAMA |
| Campanha | The Voice of Cigarette |
| Anunciante | ADESF / Association for Smokers Awareness |
| Marca | ADESF / Association for Smokers Awarness |
| Data da primeira Transmissão/Publicação | 2015 / 12 |
| Sector Empresarial | Consciencialização social sobre drogas / álcool / tabaco |
| Filosofia | Smoking can increase by 40% the chance of laryngeal cancer.And there is still people who thinks is cool to brag about smoking onTwitter. We selected tweets that talk about smoking and asked to volunteers who losttheir larynx because of cancer to read them. Then, we replied those tweetsto their respective authors. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Director criativo | Márcio Ribas |
| Director criativo | Fábio Mozeli |
| Director de arte | José Pedro Bortolini |
| Director de arte | Sávio Hatherly |
| Director de arte | Gabriel Marcondes |
| Director de arte | Luis Paulo Gatti |
| Redator | Pedro Rosas |
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