Mix Brasil - "Fantasies"

NEOGAMA

NEOGAMA São Paulo, Brasil

6006

Marca: Mix Brasil
País: Brasil

Anunciante: Mix Brazil Cultural and Diversity Festival

Titulo	Fantasies
Agência	NEOGAMA
Campanha	Fantasies
Anunciante	Mix Brazil Cultural and Diversity Festival
Marca	Mix Brasil
Data da primeira Transmissão/Publicação	2014 / 9
Sector Empresarial	Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências
História	Neogama BBH created a campaign focusing the use of condom for the Mix Brazil Cultural and Diversity Festival. For 22 years, the Festival has been struggling against prejudice through art and now decided to raise another flag. The campaign will be launched on National Sex Day, 6/9 and shows in a fun way the diverse sexual practices that happen under the sheets. The headline is: Out of everything you've asked for, a condom is nothing. To distinguish one sexual practice from the other, each of them was shaped using a different animation technique, displaying representative elements of every practice.
Filosofia	Out of everything you've asked for, a condom is nothing.
Problema	How to create awareness on the use condom through art?
Resultado	The film shows in a fun way the diverse sexual practices that happen under the sheets. To distinguish one sexual practice from the other, each of them was shaped using a different animation technique, displaying representative elements of every practice.
Tipo de Mídia	Televisão
Comprimento	55 seconds
Mais Informações	https://www.youtube.com/watch?v=TyD5IC41R-I&list=UUhd_K6se9lWFvcEMmRQom8g
Director executivo criativo	Alexandre Gama
Director criativo	Márcio Ribas
Director de arte	Fernando Patucci
Redator	Ligia Mendes
Produtora	LOBO/Vetor Zero
Diretor	Fabio Acorsi
post production team	Eve Weigel
Empresa de design sonoro	Big Foote Music