| Titulo | Joan Bakewell |
| Agência | M&C Saatchi Group |
| Campanha | Could You? - Police Recruitment |
| Anunciante | The Home Office |
| Marca | The Home Office |
| Posted | Novembro 2002 |
| Produto | Police Recruitment |
| Sector Empresarial | Recrutamento de Funcionários Públicos, Polícia e Forças Armadas |
| Filosofia | Could You This case examines how advertising that seemingly deters people from joining the Police had precisely the opposite effect. Respected figures admissions that they could not do what Police do elicited several positive effects. It boosted respect for the Police, after years of decline. It increased Police morale and reduced public fear of crime. Most importantly it drove a 73% increase in recruits, dramatically reversing a seven-year decline in Police numbers. This exceptional efficacy has saved UK taxpayers more than £30m. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Director criativo | Simon Dicketts |
| Director de arte | Fergus Flemming |
| Redator | Simon Dicketts |
| Realizador | Kevin Thomas |
| Director de publicidade | Graham Hooper |
More Work
SEE ALLFédération Française de Football
- MARCA:
- Accords
- AGÊNCIA:
- Publicis Conseil
Best price
- MARCA:
- Accords
- AGÊNCIA:
- Publicis Conseil
Best availability
- MARCA:
- Accords
- AGÊNCIA:
- Publicis Conseil
Welcome service
- MARCA:
- Accords
- AGÊNCIA:
- Publicis Conseil
Chambre garantie (english)
- MARCA:
- Accords
- AGÊNCIA:
- Publicis Conseil
Chambre garantie
- MARCA:
- Accords
- AGÊNCIA:
- Publicis Conseil
Fédération Française de Football
- MARCA:
- Accords
- AGÊNCIA:
- Publicis Conseil
Meilleur prix garanti
- MARCA:
- Accords
- AGÊNCIA:
- Publicis Conseil