Firestone - " Anthem"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Estados Unidos

6875

Titulo	Anthem
Agência	Leo Burnett Chicago
Campanha	Drive a Firestone
Anunciante	Bridgestone Corporation
Marca	Firestone
Posted	Setembro 2012
Produto	Tire / Complete Auto Care
Sector Empresarial	Pneus, acessórios, óleos, gasóleo, gasolina
Legenda	Drive a Firestone
História	"Drive a Firestone" is the first overarching brand initiative uniting Firestone Tire and Firestone Complete Auto Care as one. The campaign is Leo Burnett Chicago's first work for Firestone since winning creative duties in April. “Drive a Firestone” positions the brand as a car company, noting that, unlike most tire dealers and service centers, Firestone elevates the performance of your automobile. The campaign launched with "Anthem," a TV spot narrated by country music star Trace Adkins. The spot highlights Firestone as a trusted partner that keeps vehicles running stronger for the long haul.
Tipo de Mídia	Televisão
Mercado	Estados Unidos
Efeitos especiais	The Mill New York
Chief Creative Officer	Susan Credle
Director executivo criativo	Charley Wickman
Director criativo	Britt Nolan
Director criativo	Mikal Pittman
Director assistente criativo	Sean Hannaway
Produtor executivo da agência	Veronica Puc
Produtora	RadicalMedia
Realizador	Jeff Zwart
Empresa de produção	Rock Paper Scissors
Produção musical	Pull