Andreas Lönn - KRAV - No bees. No food | AdForum Talent: The creative industry network.

Creative Director at +1 Kommunikationsbyrå

Stockholm, Suécia

Titulo	No bees. No food
Agência	+1 Kommunikationsbyrå
Campanha	No bees. No food.
Anunciante	KRAV
Marca	KRAV
Posted	Julho 2022
Sector Empresarial	Outros
História	Today, we take for granted to be able to cook inspiring recipes and use a variety of ingredients. That’s partly thanks to all the bees and insects. Much of the dishes we love to cook are depending on pollination from bees, but they are becoming fewer and fewer. To highlight this, the organic food certification label KRAV gathered recipes from Swedish top chefs in a cookbook with missing ingredients and food in the images. With the book they want to promote organic food as a way of contributing to more bees and biological diversity. The idea and book “No bees. No food” was created by anr+1, a Swedish creative agency that focus on creating communication that do good both for brands, their business and for society. The book was photographed by Swedish food photographer Roland Persson. In Sweden there is a big market for cookbooks, with one book released every day in average.
Tipo de Mídia	Case Study
Comprimento	57 seconds
Director de arte	Alice Abrahamsson
Redator	Hampus Mattsson
Redator	Katja Janford
Designer gráfico	Annica Lundqvist
Designer gráfico	Camilla Rosenzweig
Director criativo	Andreas Lönn
Production manager	Jacqueline Nyman