Grande Reportagem Magazine - "Angola"

FCB Lisbon

FCB Lisbon Lisboa, Portugal

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Marca: Grande Reportagem Magazine
País: Portugal

Anunciante: Grande Reportagem Magazine

Titulo	Angola
Agência	FCB Lisbon
Campanha	Flags - Grande Reportagem
Anunciante	Grande Reportagem Magazine
Marca	Grande Reportagem Magazine
Posted	Janeiro 2005
Produto	Weekly Magazine
Sector Empresarial	Jornais, revistas e livros
Legenda	Meet The World
História	We tried to develop a campaign that could get the attention visualy. Nothing is more visual than countrys flags. So we cross the data from social and resource problems with the proporcion of colours in each flag. That was how the campaign got together and both the agency and the client are very satisfied.
Filosofia	Grande Reportagem is the second biggest magazine em Portugal. It brings serious jornalism and go further on the issues that really meters. We were asked to develop a campaign that shows how the magazine brings serious stuff that is happening Worldwide to the ones that read it.
Problema	We tried to develop a campaign that could get the attention visualy. Nothing is more visual than countrys flags. So we cross the data from social and resource problems with the proporcion of colours in each flag. That was how the campaign got together and both the agency and the client are very satisfied.
Resultado	We first came with the concept: Meet The World. After that we tried to develop a campaign that could get the attention visualy. Nothing is more visual than countrys flags. So we cross the data from social and resource problems with the proporcion of colours in each flag. That was how the campaign got together and both the agency and the client are very satisfied.
Tipo de Mídia	Publicidade em revistas
Mercado	Portugal
Redator	Icaro Doria
Director de arte	João Roque
Director criativo	Luis Silva Dias
Director criativo	Duarte Pinheiro de Melo
Supervisor de conta	Andrea Valenti