|Titulo||Love Without Barriers|
|Campanha||Love Without Barriers|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Televisão, alta-fidelidade, vídeo, equipamentos de música e acessórios|
|Legenda||We rise together|
|História||With the help of a VR headset, we made a wheelchair basketball athlete stand up, walk, position himself and shoot the ball, all this through his sister’s body.|
|Filosofia||Rumos is a tech company focused on shortening the distance between people and technology. Show people that barriers can be overcome with the help of technology.|
|Problema||We transformed a simple video data streaming into an immersive and real VR experience.It all using a H.264 compression on the sister’s head camera to be transformed and sent as an MP4 into the wheelchair basketball athlete’s VR headset through video stream, enabling the athlete to have a real-time video playing on his VR headset. The execution was captured to furtherly be a social video enabling people to watch it through a website fully integrated with social media platforms.|
|Resultado||Increase of social media engagement.73% of brand noriety increaseTripled the number of unique visitor on the website|
|Tipo de Mídia||Social Media|
|Director executivo criativo||Edson Athayde|
|Chairman||Luis Silva Dias|
|Director de arte||Ian Guimarães|
|Director de fotografia||Pedro Patrocínio|
|UX Designer||Jeison Valejo|
|Frontend Developer||Antônio Figueiredo|
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