Titulo | Tiny Billboards 1 |
Agência | Deutsch |
Campanha | Fun Shall Overcome - Sony Playstation |
Anunciante | Sony Corporation of America |
Marca | Sony Playstation 3 |
Posted | Agosto 2008 |
Produto | Little Big Planet |
Sector Empresarial | Consolas de videojogos |
História | 1,000 tiny billboards sprout up for a big game release. For the launch of world creation video game "Little Big Planet" on Playstation 3, Deutsch planted about 1,000 small yard-sign-sized billboards across San Francisco, Los Angeles and New York. |
Tipo de Mídia | Cartaz |
Mercado | Estados Unidos |
Chief Creative Officer | Eric Hirshberg |
Group Creative Director | Jason Elm |
Group Creative Director | Michael Bryce |
Designer | Jessica Talmadge |
Director de arte | Bernie O'Dowd |