| Titulo | Raw Materials |
| Agência | Philipp und Keuntje GmbH |
| Campanha | Raw Materials - Tetrapak |
| Anunciante | Tetra Pak International S.A. |
| Marca | Tetra pak |
| Posted | Dezembro 2009 |
| Sector Empresarial | Manufactura |
| Filosofia | CONCEPT An unusual spokesperson, a rabbit called Bob, explains how Tetra Pak drinks cartons are environmentally friendly. He uses a humorous approach to describe the advantages of sustainable raw materials using, as examples, grain, wool and Tetra Pak cartons, which are produced from wood and therefore make a significant contribution to protecting the environment. The logical message is: its only got a future if itll grow back. COMMUNICATION MEDIUM A hybrid animation commercial. Carefully handcrafted sets were filmed using stop-motion technology and then combined with computer-animated characters. TARGET AUDIENCE End consumers, users of drinks cartons, etc. |
| Problema | To explain to TV viewers in an entertaining way that Tetra Pak drinks cartons are produced from sustainable raw materials, making them exceptionally environmentally friendly. |
| Tipo de Mídia | Televisão |
| Mercado | Alemanha |
| Director de publicidade | Tanja Kiebert |
| Director de publicidade | Ludwig Venhaus |
| Produtora | Bent Image Lab |
| Director criativo | Diether Kerner |
| Director criativo | Jo Marie Farwick |
| Director de arte | Sönke Schmidt |
| Director de arte | Rouven Steiman |
| Director de arte | Kaloyan Yanev |
| Director de arte | Alexander Norvilas |
| Redator | Daniel Hoffmann |
| Redator | René Ewert |
| Redator | Dennis Krumbe |
| Produtor da agência | Axel Leyck |
| Account Manager | Nina-Sophie Scheller |
| Account Manager | Steffen Schwab |
| Realizador | Rob Shaw |
| Producer | Kara Place |
| Producer | Ray Di Carlo |
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- AGÊNCIA:
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