Axion - "Braille (English)"

Duval Guillaume

Duval Guillaume Bruxelles, Bélgica

11107

Titulo	Braille (English)
Agência	Duval Guillaume
Campanha	Image campaign 2004-2005 - Dexia
Anunciante	Dexia
Marca	Axion
Posted	Agosto 2004
Produto	Banking for Youngsters
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
Legenda	Axion, Respecting Youth
História	The story starts off with a teenager who goes visiting his blind aunt. She touches him to greet him and discovers that the pimples on his face have become braille. His talent becomes very known and everyone wants to meet him. The books with stories from his face are being edited and sculptures of the boys' head are being sold to visitors from all over the world. His pimples translate themselves to every language. When he eats chinees, his pimples become chinees braille. The boy becomes rich, very rich. Super: "The day you have money of your own, you'll need a bank of your own." Logo: "Axion via Dexia Bank."
Filosofia	Make positive story about pimples.
Problema	Make interesting cinema campaign for youngsters (10-24 years old)
Tipo de Mídia	Cinema
Comprimento	65 seconds
Mercado	Bélgica
Produtora	CZAR
Redator	Peter Ampe
Director de arte	Katrien Bottez
Director de contas	Inez De Pooter
Produtor da agência	Andreas Hasle
Director criativo	Jens Mortier
Executivo de contas	Emily Rammant
Empresa de produção	Ace Editing
Produção musical	Masda
Realizador	Lionel Goldstein
Director de arte	Peter Ampe