Mayor of London - "Have a Word"

Ogilvy UK

Ogilvy UK London, Reino Unido

Prêmios

9128

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Mayor of London
País: Reino Unido

Anunciante: Mayor of London

Titulo	Have a Word
Agência	Ogilvy UK
Campanha	Have a word with yourself then your mates
Anunciante	Mayor of London
Marca	Mayor of London
Data da primeira Transmissão/Publicação	2022 / 3
Sector Empresarial	Governo e outras instituições
História	The Mayor of London and Ogilvy UK teamed up on a bold new campaign to address sexist attitudes and inappropriate male behaviour that has led to an epidemic of misogyny and male violence against women and girls. The campaign launched with a timely film which puts the onus on men to act when they see misogynistic behavior and harassment. Built with behavioral science insights, the approach gets men to think about their own behavior, and how they’d challenge the behavior of their friends, giving every man an active role in tackling the problem and creating real change.
Tipo de Mídia	Case Study
Comprimento	124 seconds
Chief Creative Officer	André Laurentino
Executive Creative Director Digital	Jules Chalkley
Executive Creative & Strategy	Charlie Coney
Director criativo	Nicola Wood
Director criativo	Andy Forrest
Executive Producer	Sally Miller
Producer	Eleanor Hardcastle
Production Assistant	Eva McAlpine
Senior Print Producer	Heather Hart
Strategy	Bianca Novaes
Strategy	Andrew Lopez
Behavioural Science	Tara Austin
Behavioural Science	Mike Hughes
Client Partner PR	Fola Odumosu
Account Director PR	Gemma Ginsberg
Produtora	Spindle
Director	Molly Burdett
Director de fotografia	Adric Watson
Produtor executivo	Lou Gagen
Produtor executivo	Greg Hackett
Produtor de linha	Rachel Bashford
Editor	Tim Swaby
Fotógrafo	James O’Jenkins
Auditivo	Toby Griffin
Producer	Robson Yeo
Senior Colourist	Simon Bourne
Producer	Chris Anthony
Communications Director	Sarah Brown Mayoral
Head of Strategic Communications and Marketing Campaigns	Jessica Holland