| Titulo | Threat (Single) |
| Agência | Ayzenberg Group |
| Campanha | Jade's World - Ubisoft |
| Anunciante | Ubisoft |
| Marca | Beyond Good & Evil |
| Posted | Novembro 2003 |
| Produto | Video Game |
| Sector Empresarial | Programas informáticos e produções multimédia |
| História | The ad introduces the title character, Jade, communicating that she is not only in jeporday, but the fate of her world lies in the success of her mission. |
| Filosofia | To clearly differentiate BG&E in a crowded genre, we executed a campaign that would clearly communicate the rich, suspenseful storyline and exhilarating action sequences. Through print and broadcast advertsing we communicated the urgency of Jade's mission- to uncover a conspiracy and save her world from a corupt govenment in league with an alien civilization. |
| Problema | Challenged with introducing new female action charatcer into the crowded holiday buying season. |
| Tipo de Mídia | Publicidade em revistas |
| Mercado | North America |
| Director executivo criativo | Eric Ayzenberg |
| Redator | Stu Pope |
| Produtor da agência | Gary Goodman |
| Director de arte | Ben Scanlon |
| Executivo de contas | Jessica McConnell |
| Efeitos especiais | Blur |
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