Aunt Bessie's - "Bunny"

Publicis Sapient London

Publicis Sapient London London, Reino Unido

5102

Marca: Aunt Bessie's
País: Reino Unido

Anunciante: Tryton Foods

Titulo	Bunny
Agência	Publicis Sapient London
Campanha	Bunny
Anunciante	Tryton Foods
Marca	Aunt Bessie's
Posted	Outubro 2003
Produto	Meat Pies
Sector Empresarial	Alimentos congelados
Legenda	Comforting Stuff
História	Whilst Mum is feeding the treasured family rabbit it escapes. To help soften the blow of this loss, Mum cooks her family a comforting meal of Aunt Bessie's steak pie and chips. Fortunately, albeit unbeknown to the family, the rabbit is safe and well, enjoying life on the open road.
Filosofia	Communicate the new Aunt Bessie's positioning as a brand that provides comfort for both the provider and the receiver, through traditional food that engenders a shared sense of being loved and is reminiscent of the home made taste that people remember. Effectively communicate that Aunt Bessie's is the provider's secret helper that enables them to keep the show on the road and preserve a sense of normality in a hassled/hectic world.
Problema	Successfully launch both Aunt Bessie's new frozen meat pies and their new brand positioning. Develop a long term, campaignable idea that can work across all product areas. Inspire brand advocates and create cut-through for both the product and the brand.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Produtora	Another Film Company
Empresa de design sonoro	Wave Studios
Director de arte	Cameron Short
Redator	Mike Oughton
Director criativo	Bruce Crouch
Produtor da agência	Amy Sherwin
Director de contas	Jenny Turner
Realizador	Steve Reeves
Producer	Tim Marshall
Empresa de produção	The Quarry
Pós-produção	The Mill London