| Titulo | Crocodile |
| Agência | AMV BBDO |
| Campanha | Tobacco Control - Department of Health |
| Anunciante | Department of Health |
| Marca | Department of Health |
| Posted | Agosto 2004 |
| Produto | Anti-Smoking Message |
| Sector Empresarial | Consciencialização social sobre drogas / álcool / tabaco |
| Legenda | A nice name doesn't make something less deadly. |
| Resultado | Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effective-ness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive. |
| Tipo de Mídia | Imprensa e publicações |
| Mercado | Reino Unido |
| Mais Informações | www.giveupsmoking.co.uk |
| Planeador | Jane Dorsett |
| Planeador | Annabelle Watson |
| Planeador | Clare Hutchinson |
| Director de publicidade | Nick Adkin |
| Director de contas | Ann-Marie Kilpatrick |
| Planeador | Frank Reitgassl |
| Deputy Planning Director | Kate Waters |
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