| Titulo | The Truth |
| Agência | audacity |
| Campanha | The Truth |
| Anunciante | Car Hero |
| Marca | Car Hero |
| Posted | Novembro 2022 |
| Sector Empresarial | Concessionários de automóveis |
| História | When searching for a second hand car, the biggest fear Thai people have is being scammed by second hand dealers and . Car Hero, a Thai brand offers professionalism, peace of mind and confidence to car dealers.Car Hero, with its wide selection of used cars and reliable service, wanted to win over hesitant customer’s hearts. We knew that the best way to offer our customers relief was to educate them and show them we are the real deal when it comes to used cars. Through a our online video, we informed potential second hand car buyers of different scams and that we are truly on their side.This entertaining and hilarious short film positioned Car Hero as a real superhero, because of our thorough inspection of every car. The film centers around a man in search of a second hand car arriving at a Car Hero dealership. When he finds a car that catches his interest, he is instantly suspicious. Checking every nook and cranny for signs of damage, he wonders what the dealership is hiding. But to his surprise, the salesman enlightens him about Car Hero's high standards of inspection. |
| Tipo de Mídia | Branded Content |
| Comprimento | |
| Produtora | Phenomena |
| Director de publicidade | Pichaiphat Tananont |
| Director de publicidade | Siratchaya Rattanacharoen |
| Director de publicidade | Benyapa Srisutthirak |
| Chief Creative Officer | Jon Chalermwong |
| Director criativo | Pisut Nirodsil |
| Director de arte | Kulika Arayangkool |
| Chefe de produção | Wisawut Nuchpoom |
| Realizador | Thanonchai Sornsriwichai |
| 1st AD | Nattapon Lumpong |
| 2nd AD | Rittikate Intavila |
| Produtor | Pornsuda Piyarattanapong |
| Director de fotografia | Kritsadapol Samanukul |
| Project Manager | Kachamat Petthong |
| Project Manager | Nita Arunsiri |
| Post-production Producer | Sawanya Jitrarat |
| VFX Company | The Sharpen Computer Graphics Studio |
| VFX Supervisor | Juta Manying |
| VFX Producer | Thanyaporn Saradatta |
| Empresa de produção | Matad Co. Ltd. |
| Editor | Manop Boonwipas |
| Assistant Editor | Jadesaritt Chongprasert |
| Colorização | Edittide Co. Ltd. |
| Colorist | Sarayouth Phuksawattanachai |
| Empresa de design sonoro | Cine Digital Sound Studio |
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