| Titulo | Not All of It |
| Agência |
Doner
|
| Campanha |
Not All of It
|
| Anunciante |
The Coleman Company, Inc.
|
| Marca |
Coleman Instant Tent
|
| Data da primeira Transmissão/Publicação |
2011 / 7
|
| Sector Empresarial | Desporto - ao ar livre e atletismo
|
| Filosofia | Introducing Coleman’s new Instant Tent, the spot, titled Not All Of It, builds on a series of earlier ads that were composed from home movies and old photographs submitted by campers. The new ad uses some of the same footage, but mixes in new footage, shot by STORY's Blair Hayes, and cleverly designed to look like decades old Super 8 material. The new footage shows people setting up the Instant Tent and carousing around a campsite. |
| Problema | The challenge was to shoot new footage of talent interacting with the product to match decades old home movies submitted by consumers. |
| Resultado | Hayes used hand-held Super 8 and 16mm cameras to shoot the camping scenes, and had the talent, which included a real family, improvise their performances. In some instances, he handed cameras to the talent and had them shoot themselves. |
| Tipo de Mídia |
Televisão
|
| Chefe de produção |
Mary Langenfield
|
| Produtor executivo |
Cliff Grant
|
| Produtor executivo |
Mark Androw
|
| Produtor da agência |
Alexander Page
|
| Director de contas |
Kelly Finnigan
|
| Director criativo |
Jimmy Kollin
|
| Director criativo |
Karen Cathel
|
| Realizador |
Blair Hayes
|