| Titulo | Mirror |
| Agência | Y&R Israel |
| Campanha | Natal Campaign |
| Anunciante | Natal |
| Marca | Natal |
| Posted | Mai 2006 |
| Sector Empresarial | Acções caridade, fundações, voluntariado |
| Legenda | Military trauma is hard ot leave behind |
| História | The ad is a shot of the Tel Aviv promenade - a popular night time venue - taken from the inside of a car. In the rearview mirror, a violent scene is shown. The scene depicted is clash between soldiers and armed terrorists. |
| Filosofia | Emphasize how easily "traumatic incidents from the army" intrude and disrupt your daily life and activities |
| Problema | Many Israeli soldiers suffer from post traumatic war syndrome. Natal is an NPO that helps them and their families cope with day to day life. |
| Tipo de Mídia | Imprensa e publicações |
| Mercado | Israel |
| Other | Gideon Amichay |
| Redator | Dudy Hevron |
| Executivo de contas | Michal Hizkiya |
| Account Supervisor | Vered Kinreich Golan |
| Director executivo criativo | Yoram Levi |
| Director de arte | Gal Zakzy |
More Work
SEE ALLWhen you see the car of tomorrow
- MARCA:
- Hyundai
- AGÊNCIA:
- No, No, No, No, No, Yes
Get Tested (165 sec)
- MARCA:
- Israel AIDS Task Force
- AGÊNCIA:
- Y&R Israel
All The Names In The Country Share The Logo
- MARCA:
- Strauss
- AGÊNCIA:
- Y&R Israel
Vegetable Picasso
- MARCA:
- Magimix
- AGÊNCIA:
- Y&R Israel
Vegetable Mona Lisa
- MARCA:
- Magimix
- AGÊNCIA:
- Y&R Israel
Vegetable Magritte
- MARCA:
- Magimix
- AGÊNCIA:
- Y&R Israel
Office
- MARCA:
- Holmes Place Fitness Center
- AGÊNCIA:
- Y&R Israel
Baby
- MARCA:
- Holmes Place Fitness Center
- AGÊNCIA:
- Y&R Israel
Dog
- MARCA:
- Holmes Place Fitness Center
- AGÊNCIA:
- Y&R Israel