|Titulo||Get Tested (165 sec)|
|Campanha||Get Tested Project|
|Anunciante||Israel AIDS Task Force|
|Marca||Israel AIDS Task Force|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Associações de informação e de luta contra doenças|
|Legenda||Take an HIV test and know your status. Get Tested|
|História|| Live HIV tests were taken by the country's top radio broadcasting personalities to promote the message: Take an HIV test and know your status. Get Tested|
Results were given within half an hour - all of which where broadcast live as well (everyone tested negative).
During the promotion, the public was invited to the stations and to public centers to take their own tests.
Apart from the LIVE testing during the entire day radio stations broadcasted items, interviews and spots about the importance of HIV testing.
|Filosofia||To mark World Aids Day and raise awareness, all radio stations in the country launched the "Get Tested" Project for the Israel Aids Task Force.|
|Tipo de Mídia||Case Study|
|Chief Creative Officer||Gideon Amichay|
|Director executivo criativo||Tzur Golan|
|Director criativo||Amit Gal|
|Director de arte||Shirley Eva Bahar|
|Executive Client Director||Adam Polachek|
|Supervisor de conta||Shiran Chen Barazani|
|Executivo de contas||Inbal Stern|
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