Gideon Amichay
Founder at No, No, No, No, No, Yes
New York, Estados Unidos
TituloGet Tested (165 sec)
Campanha Get Tested Project
Anunciante Israel AIDS Task Force
Marca Israel AIDS Task Force
Data da primeira Transmissão/Publicação
Sector Empresarial Associações de informação e de luta contra doenças
Legenda Take an HIV test and know your status. Get Tested
História Live HIV tests were taken by the country's top radio broadcasting personalities to promote the message: Take an HIV test and know your status. Get Tested
Results were given within half an hour - all of which where broadcast live as well (everyone tested negative).
During the promotion, the public was invited to the stations and to public centers to take their own tests.
Apart from the LIVE testing during the entire day radio stations broadcasted items, interviews and spots about the importance of HIV testing.
Filosofia To mark World Aids Day and raise awareness, all radio stations in the country launched the "Get Tested" Project for the Israel Aids Task Force.
Tipo de Mídia Case Study
Chief Creative Officer
Director executivo criativo
Director criativo
Director de arte
Executive Client Director
Supervisor de conta
Executivo de contas

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