Director of sound engineering / Sound Designer at Grand Central Recording Studios

Amsterdam, Reino Unido

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EA SPORTS™ FIFA14 - "Next-Gen Lionel Messi"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Países Baixos

26362

Marca: EA SPORTS™ FIFA14
País: Países Baixos

Anunciante: Electronic Arts Inc.

Titulo	Next-Gen Lionel Messi
Agência	Wieden + Kennedy Amsterdam
Campanha	It Just Got Real
Anunciante	Electronic Arts Inc.
Marca	EA SPORTS™ FIFA14
Posted	Novembro 2013
Sector Empresarial	Consolas de videojogos
História	This 'Messimorphosis' begins in an average looking lounge, but as our gamer picks up his controller an incredible transformation begins. His skin starts to give way to reveal a layer of CGI skin. He looks down and something is happening beneath his shirt; he lifts it up to see a six-pack popping out one muscle at a time. The bone structure of his face starts to change as he becomes more and more like the FIFA 14 avatar – his mouth shrinks and his jaw reforms with a strong dimple appearing on his chin, just like Messi's. The bridge of his nose widens, and his eye sockets re-shape with a dark brown colour running down his blue eyes. We see the lounge's shag pile carpet has given way to grass, as the gamer's cotton t-shirt is replaced by the synthetics of a CGI Barcelona shirt. From within our gamer's bare feet emerge Messi's football boots, stretching around the contours of his body. The transformation is nearly complete. The gamer has become avatar Messi. Apart from one detail - his hair. It's still blond and floppy. He gives his head a little shake and with that it shrinks and darkens to match Leo's. If only all haircuts were that simple. Having transformed into the ultimate gaming experience, the avatar throws his controller to the floor to see it balloon into an Adidas match ball. He takes it in his stride and charges on to the greatest field FIFA's ever seen. It just got real.
Tipo de Mídia	Televisão
Comprimento	58 seconds
Produtora	Stink Films
Empresa de produção	Whitehouse Post
Pós produção	MPC LDN
Director de publicidade	Todd Sitrin
Director de publicidade	Jamie McKinlay
Director de publicidade	Oliver Hughes
Director de publicidade	Matt Mckie
Director de publicidade	Dana Marineau
Director de publicidade	Mark Evans
Director de publicidade	Justin Shekell
Director executivo criativo	Mark Bernath
Director executivo criativo	Eric Quennoy
Director criativo	Mike Farr
Director criativo	Pierre Janneau
Director criativo	Edu Pou
Director de arte	Ignasi Tudela Calafell
Redator	David Smit
Chefe de produção	Erik Verheijen
Chefe de produção	Andrew Allen
Producer	Jaime Tan
Producer	Arnaud Ronquillo
Planeador estratégico	Ben Armistead
Director de contas	Kirk Johnsen
Director de contas	Nick Campion
Account Manager	Kerstin Hagg
Project Manager	Janna Harrington Boesjes
Diretor dos Negócios	Justine Young
Produtora	Resn
Gráficos 3D	Resn
Auditivo	Resn
Personagem 3D	Assembly Films
Realizador	Tomek Baginski
Director de fotografia	Stoeps Langensteiner
Producer	Andrew Porteous
Produtor executivo	Edward Grann
Editor	Adam Marshall
Editor	stephen dunne
Empresa de design sonoro	Raja Sehgal
Música	Guy Amitai
Música	Messimorphosis
Produção musical	Pivot Audio
Efeitos especiais	Franck Lambertz
CG Supervisor	Carsten Keller
Telecine	MPC Amsterdam
Colorist	George K.
Pós produção	Gerben Molenaar
Pós produção	Jamie Loudon