Zune - "Zunescape"

72andSunny

72andSunny Los Angeles, Estados Unidos

7855

Marca: Zune
País: Estados Unidos

Anunciante: Microsoft

Titulo	Zunescape
Agência	72andSunny
Campanha	Zune Arts - Zune
Anunciante	Microsoft
Marca	Zune
Posted	Mai 2007
Sector Empresarial	Televisão, alta-fidelidade, vídeo, equipamentos de música e acessórios
História	"Zunescape" showcases the impressive collection of features for which the Zune is known -- wireless song and picture sharing, fm tuner, vibrant 3-inch screen, videos, a customizable UI, and the unique two-tone industrial design. Set to the yet-unreleased track "This Is Why I Rock", a remix of the #1 Billboard hit "This Is Why I'm Hot" by rap artist Mims, who developed a huge following via Myspace, the commercial is a virtual tour through a community of individually personalized Zunes, including a new pink model.
Filosofia	The original Zune launch messages of "sharing and friendship" is continued through the new campaign, which comprises a beautifully surreal :30 TVC directed by Olivier Gondry and shot by Oscar-winning DP Janusz Kaminski.
Problema	Show the unique features of the Zune: wireless song and picture sharing, fm tuner, vibrant 3-inch screen, videos, a customizable UI, and the unique two-tone industrial design.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Produtor da agência	Sam Baerwald
Director criativo	John Boiler
Producer	Phillip Detchmendy
Editor	Olivier Gajan
Realizador	Olivier Gondry
Director de fotografia	Janusz Kaminski
Producer	Claude Letessier
Redator	Jason Norcross
Produtor da agência	Elisa Orsburn
Director de arte	Bryan Rowles
Empresa de produção	Jigsaw Editorial
Empresa de design sonoro	Lime Studios
Efeitos de animação	Eight VFX
Empresa de design sonoro	Framework Sound, Inc.