SJ - "Whoever. Wherever"

TBWA Stockholm

TBWA Stockholm Stockholm, Suécia

22804

Titulo	Whoever. Wherever
Brief	An ordinary-looking guy is taking a trip on Swedish Railways. Suddenly, he pops in some earrings. A girl opposite looks on with interest as he carefully paints his nails. Leaving the carriage, he soon returns, now fully dressed as a woman. He looks pretty happy with life. At a time when some politicians are trying to shut people out, the 161 year old railway brand is there for you, whoever you are and wherever you want to go.
Agência	TBWA Stockholm
Campanha	Whoever. Wherever
Anunciante	SJ
Marca	SJ
Data da primeira Transmissão/Publicação	2017 / 3
Sector Empresarial	Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
Legenda	Whoever. Wherever
História	Everyday, 130 000 Swedes travel with SJ. It's the most democratic and inclusive form of transportation in the country, covering the entire nation and offering affordable tickets to everyone. To make this point even more clear in a time when some politicians are trying to divide people and shut people out, we decided to remind Swedes that SJ - the 161 year old railway brand - is there for you, whoever you are, wherever you wanna go. For the bigger journeys and the small.
Tipo de Mídia	Televisão
Comprimento	80 seconds
Director de arte	Alexander Fredlund
Redator	Johannes Ivarsson
Produtor executivo	Pernille Nylén
Project Manager	Per Olholt
Director criativo	Kalle Widgren
Realizador	Anders Hallberg
Producer	Anisa Dzindo
Designer gráfico	Christian Styffe
Fotógrafo	Aril Wretblad