The Joy Smith Foundation - "See The Trafficking Signs - outdoor"

Diamond Toronto, Canadá

1387

Esse anúncio faz parte da Coleção ACT Responsible

Marca: The Joy Smith Foundation
País: Canadá

Anunciante: The Joy Smith Foundation

Titulo	See The Trafficking Signs - outdoor
Agência	Diamond
Campanha	See The Trafficking Signs
Anunciante	The Joy Smith Foundation
Marca	The Joy Smith Foundation
Data da primeira Transmissão/Publicação	2023 / 2
Sector Empresarial	Segurança pública, saúde e higiene
História	Sex trafficking is a growing crisis in cities and towns across Canada, with youth being manipulated and forced into sex trafficking every day. The Joy Smith Foundation has launched “See the Trafficking Signs,” a powerful national awareness and education campaign intended to prevent Canadian youth from being lured into the sex trade. The campaign is designed to educate people on the common signs that someone may be at risk of being groomed and lured into sex trafficking. The national awareness campaign is also being supported by an extensive paid and organic social campaign using out-of-home and digital banners. The campaign’s out-of-home component includes posters that will be placed in schools, each showing various youth inside the campaign’s visual motif, a triangular warning sign.
Tipo de Mídia	Exterior
Comprimento	60 seconds
Produtora	Untitled Films
Partner	Josh Diamond
Chief Creative Officer	Peter Ignazi
SVP, creative director / copywriter	David Stevenson
Creative Director/ art director	Andrew Mowbray
Director de arte	Bruce Harris
Produtor da agência	Mark Graham
Produtor da agência	Vinny Gill
Produtor da agência	Adam Tinker
Produtor da agência	Dan Vink
Produtor da agência	Leia Comegna
Digital Strategist	Alexandra Kolar
Digital Strategist	Amanda Lazarovitz
Digital Strategist	Paul Ibrahim
Digital Strategist	Alix Mackenzie
Influencer Support	Kyle Lin
Influencer Support	Varsha Kumar
Influencer Support	Neelu Vasishat
Influencer Support	Alex Rudow
Influencer Support	Karandeep Sandhu
Influencer Support	Milana Gladilina
Design Director	Kyle Nielsen
Designer	Brenna Preston
Designer	Clarissa D’costa
Designer	Jenna Cronje
Designer	Sarah Hickey
Designer	Evelyn Wong
Produtor executivo da agência	Mark Graham
Realizador	Taylor Reid
Produtor executivo	Tom Evelyn
Produtor executivo	Lexy Kavluk
DP	Paul Reid
Produtor de linha	Ian Fingerland
Wardrobe	Sheri Monk
Casting	Powerhouse Casting
Casting Director	Andrew Hayes
Sound / Music	Berkeley
Audio Creative Director	Jared Kuemper
Empresa de produção	Nimiopere
Editor	Steve Puhach
Editorial Company Executive Producer	Paula Hicks
Editorial Company Executive Producer	Julie Axell
Assistant Editor	Hannah Stone
Pós produção	Darling Colour & VFX
Post-production Producer	Morgan Campbell
Colorist	Patrick Samaniego
Color Assist	Eric Kinsbury
Online Artist	Lauren Rempel
Post Production Assistant	Russell Hanson