Peter Ignazi
Chief Creative Officer at Cossette, Toronto
Toronto, Canadá
TituloBe Unbordered (133s)
Agência
Campanha Be Unbordered
Anunciante Flight Centre Canada
Marca Flight Centre Canada
PostedNovembro 2021
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
História For most Canadians their two-weeks of vacation is precious. They are reluctant to trust travel planning and booking to anyone but themselves. Flight Centre believes in the power of travel and understands the importance of every trip. This campaign encouraged travellers to escape the monotony of routine travel and Be Unbordered by working with Flight Centre to create unique travel experiences.By stepping out of our ‘comfort zone’ and encouraging people to step out of theirs, we differentiated the Flight Centre brand leading to a dramatic increase in brand awareness and interest, and brought the fading brand back to life.
Tipo de Mídia Viral
Director de publicidade
Director de publicidade
Director de publicidade
Global Chief Creative Officer
Associate Creative Director / Art Director
Associate Creative Director/Copywriter
Group Creative Director
Produtor da agência
SVP Strategy Director
Diretor de Estratégia
Estrategista
Director de contas
VP, Client Leader
Realizador
Director de fotografia
Produtor de linha
Produtor executivo
Editor
Colorist
VFX Artist
Casting
Engenheiro de áudio
Licenciamento de Música
Diretor dos Negócios
Associate Strategy Director
Media Strategist Eric Cheung
Director de publicidade
Director de publicidade
Pós produção The Vanity
Pós produção Partners Film

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