| Titulo | Colombia |
| Agência |
Bob Helsinki
|
| Campanha |
Every country has their own flavor
|
| Anunciante |
Paulig
|
| Marca |
Paulig Origins Blend
|
| Posted | Novembro 2019 |
| Sector Empresarial | Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço
|
| História | We wanted to introduce the real “maker” of the Paulig Origins coffee – the soil. Much like wine, the soil has an enormous impact on the flavor of the product. The soil and the location became the main stars of our campaign. Every soil has its own unique flavor that we wanted to showcase.Each piece has a coffee cup hidden in plain sight, almost like an optical illusion. This demonstrates the idea of the connection between the coffee in your cup and the soil that the particular bean was grown in. |
| Problema | Finnish Paulig is over 140-years old and a billion-dollar company known for its range of quality coffees, available in the Finnish, Lithuanian, Latvian, Estonian and Russian markets.Paulig Origins Blend is a premium coffee series for demanding coffee drinkers, people who usually gravitate towards small-batch artisanal roasters and handcrafted coffee products. Our task was to create a new marketing concept and to communicate the superior taste of the product variants that introduce diverse taste nuances from the most interesting coffee countries of the world. |
| Tipo de Mídia |
Imprensa e publicações
|
| Diretor de Estratégia |
Miska Rajasuo
|
| Director criativo |
Anu Igoni
|
| Director de arte |
Riku Eteläkoski
|
| Redator |
Juha Nikkilä
|
| Pós produção |
David Watzstein
|
| Designer gráfico |
Anttu Brück
|
| Designer gráfico |
Tuomas Lahtinen
|
| Designer gráfico |
Tuomo Killström
|
| Account Manager |
Antti Saarela
|
| Brand Manager |
Lilli Hakanpää
|
