| Titulo | Brussel Sprouts |
| Agência | FCB London |
| Campanha | Waitrose Campaign |
| Anunciante | Waitrose Ltd |
| Marca | Waitrose |
| Posted | Fevereiro 2001 |
| Sector Empresarial | Grandes armazéns, supermercados |
| Filosofia | David versus Four Goliaths: How Advertising Quietly Revolutionised a Successful Business This case documents how Waitrose strengthened its position as the UKs pre-eminent food retailer despite tough competition from larger spending rivals. Increasing advertising budgets played a vital role in building loyalty and attracting new customers, adding over £40m to revenue in 2001/2 and helping turnover grow by £600m between 1997/8 and 2001/2. |
| Tipo de Mídia | Imprensa e publicações |
| Mercado | Reino Unido |
| Redator | Jason Andrews |
| Fotógrafo | Sandra Lousada |
| Director criativo | Chris O'Shea |
| Director criativo | Ken Hoggins |
| Redator | Kevin MacMillan |
| Director de publicidade | Amanda Bindon |
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