| Titulo | Empire State Building |
| Agência | Moss/Dragoti |
| Campanha | Where the Past Comes Alive - The History Channel |
| Anunciante | A+E Television Networks, LLC. |
| Marca | The History Channel |
| Posted | Fevereiro 2003 |
| Produto | Modern Marvels |
| Sector Empresarial | Programas e canais de televisão e rádio |
| Legenda | Where the Past Comes Alive |
| Filosofia | Help viewers to "experience history." Viewers were seeking historical information but also wanted to be entertained at the same time. Our strategy was to make them feel as though they were being transported to the time and place where historical events happened - to and from the past. |
| Problema | Our challenge was to increase the subscriber base from 37 million to 45 million over an 18-month period. However, there was fierce competition for viewers, low awareness of the network and the existing programming limited opportunties for growth. |
| Tipo de Mídia | Publicidade em revistas |
| Mercado | Estados Unidos |
| Director criativo | Patrick Carella |
| Director de arte | Phil Weiner |
| Redator | Larry Platt |
More Work
SEE ALLNow What?
- MARCA:
- Prudential
- AGÊNCIA:
- McCann New York
The Whoopsery
- MARCA:
- Chick-fil-A
- AGÊNCIA:
- McCann New York
Spark
- MARCA:
- Chick-fil-A
- AGÊNCIA:
- McCann New York
Thanks
- MARCA:
- U.S. Bank
- AGÊNCIA:
- McCann New York
Time Shop
- MARCA:
- Chick-fil-A
- AGÊNCIA:
- McCann New York
The Quest
- MARCA:
- Nespresso
- AGÊNCIA:
- McCann New York
TV Doctors of America - season 2
- MARCA:
- CIGNA
- AGÊNCIA:
- McCann Worldgroup
Emergency
- MARCA:
- CIGNA
- AGÊNCIA:
- McCann Worldgroup
Even More Drama-STAT
- MARCA:
- CIGNA
- AGÊNCIA:
- McCann Worldgroup