Sumário
Seasoned marketing agency leader with 30 years of experience in strategy and account management with clients from a wide range of industries. Focus on solving client's most complex marketing challenges by connecting brands to their customers and building engaging multi channel marketing solutions that drive results.
Experience includes customer, competitive and brand insight, strategic planning, digital strategy and implementation, social and mobile marketing, digital direct marketing, multi channel integrated programs, promotion, and channel marketing, with B2C and B2B clients. Specialize in financial services and telecom/wireless. Experience includes High Tech, QSR, CPG, Travel and Hospitality, Agriculture and others. Clients include Agilent, Gannett, Quad Graphics, Alltel, Sprint, GTE, Frontier Communications, Pizza Hut, Incyte Genomics, HP, Microsoft, NCAA, FedEx, DowBrands, Cablevision, Comcast, Best Buy, Ben & Jerry's, Charles Schwab, Landmark Education, Microsoft and others.
A creative problem solver, a clear thinker, graphic facilitator, and team builder, my focus is practical strategy - creating innovative but pragmatic solutions to challenging problems that drive results.
Specialties: Financial Service and Telecom. Multi channel integrated marketing strategy, digital strategy, social media, contact strategy and execution, marketing problem solving, branding and messaging, consumer insights, innovation, creative thinking and idea generation, facilitation and graphic recording and facilitation. B2C, B2B, digital marketing, direct and database marketing, integrated marketing, promotion, digital mobile and social marketing.
