| Titulo | Boy |
| Agência | Leo Burnett Central & Eastern Europe |
| Campanha | Discreet "Boy" - Procter & Gamble |
| Anunciante | Procter & Gamble |
| Marca | Discreet Tanga |
| Posted | Janeiro 2014 |
| Sector Empresarial | Higiene feminina |
| História | SUMMARY Breaking with category communication standards, coming up with insightful strategy and connecting with consumers on an emotional level allowed Discreet to win over the Central and Eastern European marketplace. Discreet not only exceeded all its objectives by growing volume shares by 5.4% points and value share by 6.4% points but also managed to open consumers hearts and minds despite the extremely intimate character of the product. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director criativo | Martin Winther |
| Redator | Teresa Biernacka |
| Director de arte | Ksenia Kononenko |
| Supervisor de conta | Anna Kondracka |
| Realizador | Bjorn Nagell |
| Regional Marketing Director | Ute Hagen |
More Work
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