Titulo | Sundae |
Brief | To underline the connection of McDonald's with the music scene, the recent stars and artists of the festivals were turned into fans of the Big Mac, Fries, Coke and Sundae. |
Agência | TBWA\Switzerland AG |
Campanha | McFestival |
Anunciante | McDonald's |
Marca | McDonald's |
Posted | Novembro 2022 |
Sector Empresarial | Comida |
História | After a two-year festival break, even more people are celebrating at the Open Airs throughout Switzerland. For thousands of music fans, McDonald's is a stopover when they arrive or depart. Not only for fans, but also for the stars themselves - if one or the other is to be found at McDonald's or ordered something to the backstage area.To underline the connection of McDonald's to the music scene, the stars of the festivals were turned into fans of Big Mac and Co. |
Tipo de Mídia | Imprensa e publicações |
Chief Creative Officer | Manuel Wenzel |
Director criativo | Martin Winther |
Director de arte | Martin Winther |
Director criativo | Tizian Walti |
Redator | Tizian Walti |
Director de arte | Mark Levay |
Director de contas | Nadja Stickl |
Account Manager | Rea Koehler |