Fédération Française de Cardiologie - "Les Chutes"

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HUMANSEVEN PUTEAUX, França

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Marca: Fédération Française de Cardiologie
País: França

Anunciante: Fédération Française de Cardiologie

Titulo	Les Chutes
Brief	We see children getting into all sorts of falls, scrapes and spills as they play outside. It may look potentially harmful, but actually kids are at more risk sitting at home in front of a screen. The French Federation of Cardiology wanted to remind parents of the importance of regular physical activity for their children. Sixty minutes a day can help children build health capital that will reduce their risk of developing cardiovascular disease later in life.
Agência	HUMANSEVEN
Campanha	Les Chutes
Anunciante	Fédération Française de Cardiologie
Marca	Fédération Française de Cardiologie
Data da primeira Transmissão/Publicação	2017 / 3
Sector Empresarial	Segurança pública, saúde e higiene
História	The French Federation of Cardiology, with Les Gaulois agency, is launching a new shocking campaign to alert and educate parents about the dangers of sedentary lifestyles in children. A child is more at risk sitting at home. Indeed, contrary to popular beliefs, 5-17 year olds move less and spend more time seated, in motorized transport and in front of screens ... As a result, over the last 40 years, children have lost nearly 25% of their cardiovascular capacity. Today, there is an urgent need for action to preserve the health capital of future generations. On this occasion, Les Gaulois has created a new film: "The Falls". With this film, the French Federation of Cardiology wants to remind parents of their driving role in the practice of regular physical activity for their children. 60 minutes a day can help children build health capital that will later reduce their risk of developing cardiovascular disease.
Tipo de Mídia	Televisão
Comprimento	49 seconds
President	Elisabeth Billiemaz
Director de publicidade	Claire Mounier-Vehier
Director de publicidade	Luc-Michel Gorre
Director de publicidade	Philippe Serre
Director de publicidade	Emilie Beneteau
Account Manager	Nathalie Delaeter
Account Manager	Sophie Mathonet
Account Manager	Esther Govoroff
Director executivo criativo	Xavier Beauregard
Criativo / Direção de arte	Jordan Molina
Redator	Ludovic Miège
Redator	Frédérick Lutge
Produtor da agência	Sarah Bouadjera
Produtora	Quad
Realizador	Henry Mason
Produtor	Karen Barel
Pós produção	Hercules HRCLS
Som	Hercules HRCLS