| Titulo | Tiny Factory |
| Agência | Y&R London |
| Campanha | Tiny Factory |
| Anunciante | BEL Group |
| Marca | Mini Babybel |
| Data da primeira Transmissão/Publicação | 2008 / 3 |
| Sector Empresarial | Queijos |
| Legenda | Real cheese. Only smaller |
| Filosofia | The brief was to communicate the fact that Mini Babybel is real cheese and a healthy snacking option for both children and adults, while retaining the brand’s playful character. |
| Problema | Cheese sales are starting to suffer from the move to healthier living. For ‘proper cheese’ the problem is fat content. For ‘snackable cheese’ the fat problem is compounded by their artificiality which makes them seem even more unhealthy. Consumers currently think that Mini Babybel is ‘plasticy’ however it is made in exactly the same way as ‘real’ cheese and can substantiate itself as a ‘real’ cheese according to FSA guidelines. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Arranjador de música | Finger Music |
| Director de publicidade | Steve Gregory |
| Director criativo | Mark Roalfe |
| Redator | Helen Board |
| Director de arte | Matt Lever |
| Planeador | Joanna Bamford |
| Director de contas | David Young |
| Account Manager | Sophie Davis |
| Produtora | FrancoAmerican Films |
| Realizador | James Haworth |
| Editor | Leo Scott |
| Produtor | Serge Fournier |
| Empresa de produção | Speade |
More Work
SEE ALLHarvester
- MARCA:
- Boursin
- AGÊNCIA:
- Y&R London
Tube Cards
- MARCA:
- Oxfam
- AGÊNCIA:
- Y&R London
Luxuries [Vertical]
- MARCA:
- Oxfam
- AGÊNCIA:
- Y&R London
Malaria
- MARCA:
- Oxfam
- AGÊNCIA:
- Y&R London
Knickers
- MARCA:
- Oxfam
- AGÊNCIA:
- Y&R London
Luxuries [Horizontal]
- MARCA:
- Oxfam
- AGÊNCIA:
- Y&R London
Pump
- MARCA:
- Oxfam
- AGÊNCIA:
- Y&R London
Get Rich[Vertical]
- MARCA:
- Oxfam
- AGÊNCIA:
- Y&R London
Ghandi [Horizontal]
- MARCA:
- Oxfam
- AGÊNCIA:
- Y&R London