Tochka Bank - "The Wrong Bank"

Voskhod

Voskhod Ekaterinburg, Rússia

Prêmios

15595

Marca: Tochka Bank
País: Rússia

Anunciante: Tochka Bank

Titulo	The Wrong Bank
Agência	Voskhod
Campanha	The Wrong Bank
Anunciante	Tochka Bank
Marca	Tochka Bank
Data da primeira Transmissão/Publicação	2019 / 3
Sector Empresarial	Banca, finanças, lei e seguros
História	Banks are all about money. Banking service is all about huge amount of papers and time. Every banking problem can be solved according to an established pattern. This system has been working for ages and, as it is hard to change, is considered right. From that point of view, Tochka Bank is the wrong bank. Everything Tochka does wrong is governed by one essential principle – love towards its clients. Understanding of the entrepreneur’s needs and the courage to break the mold has alwaysmade Tochka the outsider and the example for other banks at the same time. New Tochka Bank’s advertising campaign is about those who choose love over everything else. It is love towards your business and entrepreneurs, towards anything around you. Love is the driving force that helps change the world to the better.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Trilha sonora	Angel
MUSIC Artist	Massive Attack
Director de publicidade	Yana Gannik
Director de publicidade	Tatyana Kornaushchenko
Director de publicidade	Konstantin Baydak
Director de publicidade	Aleksandra Prytkova
Director de publicidade	Sofya Maslennikova
Director de publicidade	Yana Istomina
Redator	Anton Rozhin
Redator	Darya Ovechkina
Director de arte	Agnieszka Brzezina
Account Manager	Irina Shubina
Director criativo	Andrey Gubaydullin
Head of Strategy	Dmitry Donik
Produtora	Daddy’s Film Production
Realizador	Ilya Naishuller
Pós-produção	CGF