Backus SABMiller - "Join the call"

Y&R Lima

Y&R Lima Lima, Perú

5802

Titulo	Join the call
Agência	Y&R Lima
Campanha	When Peru plays, we all play
Anunciante	Club Colombia Beer
Marca	Backus SABMiller
Data da primeira Transmissão/Publicação	2011 / 10
Produto	Cristal Beer
Sector Empresarial	Cervejas, sidras
Legenda	When Peru plays, we all play
História	<br>“When Peru plays, we all play,” proclaims Y&R Peru’s first ad for SABMIller’s Cristal, the leading local beer and official sponsor of the Peruvian Soccer Team. The spot shows Sergio Markarián, the Peruvian Soccer Team’s coach, in the middle of a press conference as he makes public the list of players called to take part in the first pre-World Cup match. As is to be expected, the list includes Peru’s most representative players, such as Claudio Pizarro, Jefferson Farfán and Juan Manuel Vargas. However, to everyone’s surprise, the list suddenly turns into a call aimed at Peruvians of all kinds, origins and conditions.
Tipo de Mídia	Televisão e Cinema
Director executivo criativo	Flavio Pantigoso
Head of Art	Christian Sanchez
Director criativo	Germán Garrido
Director criativo	Juan Donalisio
Redator	Christopher Vásquez
Director de arte	Renzo Vásquez
Produtor da agência	Daniel Ramirez Gastón
Planeador estratégico	Eduardo Grisolle
Director de contas	Sandra Zarak
Executivo de contas	Javier Acosta
Produtor executivo	Paola Argüelles
Pós produção	Zeppelin
Empresa de design sonoro	Audiopost
Som	Alejandro Rodriguez
Música	Jose Luis Eyzaguirre