Jamie Standen
Creative Director at Ogilvy & Mather, Paris
Paris, França
TituloParis
Agência
Campanha Sounds
Anunciante Thalys
Marca Thalys
Data da primeira Transmissão/Publicação 2015
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
História May 2015 in France was a bonanza for holidays – 3 out of 4 weekends were holiday weekends! Thalys wanted to activate people to book tickets to visit cities on the Thalys train network.We captured the sound identities of Paris, Brussels and Amsterdam, and integrated them into three outdoor installations. Each city was represented by over 1000 sounds. Each sound had a unique headphone jack.The sounds included overheard conversations, street musicians, language lessons, market sellers, church bells, scam artists routines, and hundreds more.
Tipo de Mídia Exterior
Chief Creative Officer
Chief Creative Officer
Produtora
Director criativo
Director criativo
Redator
Director de arte
Account Manager
Som
Managing Diretor

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