Dacia - "Another one drives a Duster (English)"

Publicis Conseil

Publicis Conseil Paris, França

18544

Marca: Dacia
País: França

Anunciante: Renault

Titulo	Another one drives a Duster (English)
Agência	Publicis Conseil
Campanha	Save the Queen
Anunciante	Renault
Marca	Dacia
Data da primeira Transmissão/Publicação	2015 / 12
Sector Empresarial	Automóveis 4x4
História	Dacia Duster make a noticed return to honor the latest version of the iconic brand’s model. For the occasion, Renault Group brand and its agency will make a special operation. The campaign, created by Publicis Conseil, has been wanted up to the success of the car, which hustle the established order of the 4x4, to the point of becoming the most sold compact SUV in France. To show up the desirability of design, and wealth of equipment of Duster, all without changing the low prices, Dacia has chosen to cover the legendary Queen’s song “Another Ones Bites The Dust”… and twist the lyrics. All the “elites” who were thinking that the right to drive a 4x4 was reserved to them, have a fit of jealousy when Duster crosses the street, singing in rhythm “Another Ones Drives a Duster”. Whereas the drivers, proud of its Duster, fully enjoy the pleasure of the car. The campaign developed for France & Europe, is made of a TVC, directed by AB/CD/CD (Partizan), video teaser first on-air for the Dacia’s community, and two prints with the characters that become jealous from seeing the car.
Tipo de Mídia	Televisão
Comprimento	34 seconds
Mercado	França
Director de publicidade	Valérie Candeiller
Director de publicidade	Hortense Isnard
Director de publicidade	Bénédicte Rouquette
Director de publicidade	Gaëlle le Grouiec
Director de publicidade	Andreea Culcea
Director de publicidade	Olivier Bourquin
Director executivo criativo	Marcelo Vergara
Director de arte	Kamal Bhatnagar
Director de arte	Marieke Navaux
Redator	Marcelo Vergara
Account Manager	Stéphane Gaillard
Account Manager	Boris Langlois
Account Manager	Elodie Orosco
Account Manager	Cécile Cuzin
Account Manager	Bastien
Planeador estratégico	Christel Engelvin
Produtor da agência	Pierre Marcus
Produtor da agência	Nathalie Levincent
Realizador	AB/CD/CD
Produtora	Partizan
Director de fotografia	Alex LaMarque
Producer	Jules Dieng
Pós produção	Vincent Bordier
Pós produção	Pierre Brière
Business Affairs	Carlos Serrano
Business Affairs	Till Buisson
Business Affairs	Jeanne Rault
Empresa de design sonoro	Emmanuel Rambaldi