The Okavango Blue - "The Light at the Start of Everything, written by Iain Thomas"

TBWA Hunt Lascaris Johannesburg, África do Sul

Prêmios

645

Marca: The Okavango Blue
País: Botsuana

Anunciante: Okavango Diamond Company

Titulo	The Light at the Start of Everything, written by Iain Thomas
Agência	TBWA Hunt Lascaris
Campanha	The Light at the Start of Everything, Written by Iain Thomas
Anunciante	Okavango Diamond Company
Marca	The Okavango Blue
Data da primeira Transmissão/Publicação	2019 / 4
Sector Empresarial	Outros
História	Client: The Okavango Diamond Company Product: The Okavango Blue of Botswana Title: The Light at the Start of Everything, Written by Iain Thomas SYNOPSIS: ‘The Light at the Start of Everything' is a visual poem written by Iain Thomas for The Okavango Blue, the remarkably rare and largest Deep Blue diamond that has ever gone to market. The film explores the stone’s origin and the magical, unspoilt land of Botswana to which it belongs. In contrast with the 3-billion-year existence of the stone, it reflects on the transient nature of our human lives and reminds us that the light inside the diamond is the same light that resides in us. We all come from the same eternal something. The Okavango Blue is a way to hold that ‘something’ in your hands. CULTURAL CONTEXT: The film features real people of Botswana, because the stone belongs to them. The Okavango Diamond Company is a government owned entity and the proceeds of the sale of the diamond will go directly to the funding of hospitals, schools, infrastructure and conservation in the small African country. Knowing that their diamonds are ethically sourced has become non-negotiable for discerning consumers around the world. But although consumers have evolved, diamond marketing has not. Since De Beer’s coined the phrase ‘Diamonds are Forever’ in the 30s, diamonds have become an emblem of lasting love. The category is generally based on a man-made narrative. We wanted to disrupt the status quo, by telling the remarkable and sometimes unfathomable story of the stone itself. CREDITS: Chief creative officer: Peter Khoury Creative director: Steph van Niekerk Creative group head: Coenraad Grebe Copywriter: Iain Thomas; Steph van Niekerk Art director: Coenraad Grebe Designer: Ross Thornton-Dibbs Business Director: Bridget Langley Head of TV: Sandra Gomes Strategy: Candice Blumenthal Director: Kim Geldenhuys / 03:07 Films Producer: Jo Barber DOP: Fabian Vettiger Editor: Xander Vander \| Strangelove Animation: Gavin Coetzee/ Wicked Pixels Animation: Carl Jeppe/ Wicked Pixels Executive Producer Animation: Gabriella Harris Colourist : Kyle Stroebel /The. Refinery Music : Nicolaas van Reenen / The Field Sound Design: Lorens Persson / Sterling Sound
Tipo de Mídia	Viral
Comprimento	119 seconds
Mercado	África do Sul
Trilha sonora	Composition by Nic van Reenen of Field Audio
Mais Informações	https://okavangoblue.com
Director	Kim Geldenhuys
Produtor executivo	Jo Barber
Chief Creative Officer	Pete Khoury
Creative Director	Steph van NiekerkC
Chefe de grupo criativo	Coenraad Grebe
Agency Producer	Sandra Gomes
Composer	Nic van Reenen
Editor	Xander van der Westhuizen
Wicked Pixels Creative Director	Gavin Coetzee
Producer Wicked Pixels	Gabriella Harris