Chris Perron
EVP, General Manager at No Fixed Address
Toronto, Canadá
TituloTruck-Thru
Agência
Campanha Truck-Thru
Anunciante Fountain Tires
Marca Fountain Tires
PostedDezembro 2020
Sector Empresarial Acessórios e serviços de automóveis
História Fountain Tire tackled the trucking segment’s biggest problem: downtime. Even stopping for a coffee costs valuable time. Introducing Truck-Thru – a drive-thru truckers can truck-thru. Built along Canada’s busiest trucking routes, the Truck-thru served free coffee and snacks, saving fleets time and money while growing Fountain Tire’s bottom line.
Problema Fountain Tire, a Canadian tire and auto-service retailer, is a brand dedicated to being a drivers’ trusted partner on the road, helping them with any and every problem. The challenge was to demonstrate Fountain Tire’s commitment to the commercial industry to increase top of mind awareness, drive 30 new leads, and increase commercial sales by $1,000,000.
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