HSBC - "The Homeless Bank Account"

Wunderman Thompson UK

Wunderman Thompson UK London, Reino Unido

8331

Titulo	The Homeless Bank Account
Agência	Wunderman Thompson UK
Campanha	The Homeless Bank Account
Anunciante	HSBC
Marca	HSBC
Posted	Mai 2021
Sector Empresarial	Banca, finanças, lei e seguros
História	Traditionally, banks require photo identification and proof of address to open an account. But these are documents that many homeless people may no longer have. So, the way in which society’s financial system has been designed means that once you’ve fallen out of it, it’s incredibly hard to find your way back in.At HSBC UK branches, people without a fixed address can now open a bank account using a participating charity’s address as their proof of identity (as long as they are accompanied by a charity caseworker that is). This partnership allows the homeless to reconnect with society and helps break the cycle of financial exclusion.To raise awareness of the service we took to the streets using data to pinpoint locations with the highest levels of homelessness that were also in close proximity to an HSBC UK branch that offered the service.
Tipo de Mídia	Case Study
Comprimento	128 seconds
Executivo de contas	Amirah Hajat
Equipa criativa	Craig Hunt
Estrategista	Eleanor Metcalf
Designer	Graham Channon
Equipa criativa	James Humphreys
Diretor dos Negócios	Claire Chislett
Director de contas	Luke Thornton
Account Manager	Olivia Taylor
Diretor de Estratégia	Omar El Gammal
Producer	Tom Lawrence
Designer	Bryan Riddle