| Titulo | Coucha Sutra |
| Agência | Deutsch |
| Campanha | Coucha Sutra |
| Anunciante | DirecTV, Inc. |
| Marca | DirecTV |
| Data da primeira Transmissão/Publicação | 2009 / 2 |
| Sector Empresarial | Programas e canais de televisão e rádio |
| História | What is Coucha Sutra? Consider it Modern Man's Kama Sutra. |
| Filosofia | The Kama Sutra has been revolutionized by DIRECTV to depict the multitude of "positions" assumed in the most sensual and spiritual of places in our time...the couch. |
| Problema | The ancient Indian spiritual text, Kama Sutra, was composed in the 2nd Century AD and famous for its detailed illustrations of human sexual behavior. |
| Resultado | A provocative new print ad "Coucha Sutra" is set to break in the 2009 Sports Illustrated Swimsuit Edition that will hit stands February 10th. |
| Tipo de Mídia | Imprensa e publicações |
| Mercado | Estados Unidos |
| Chief Creative Officer | Eric Hirshberg |
| Group Creative Director | Michael Kadin |
| Production Manager | Joncea Stemmock |
| Project Manager | Connie Godwin |
| Redator | Howard Hill |
| Director de arte | Ryan McLaughlin |
| EVP, Chief Marketing Officer, DirecTV | Paul Guyardo |
| SVP, Advertising and PR, DirecTV | Jon Gieselman |
| Illustrator | AMI Creative |
| Director de media | Vonda LePage |
| Media Rep. | Darris Gringeri |