| Titulo | Giving Type |
| Agência | Havas London |
| Campanha | Giving Type |
| Anunciante | NHS Blood and Transplant |
| Marca | NHS Blood and Transplant |
| Data da primeira Transmissão/Publicação | 2023 / 6 |
| Sector Empresarial | Doação de sangue, órgãos |
| História | NHS Blood and Transplant – the Special Health Authority dedicated to saving and improving lives through blood donation and organ donation, has launched a new creative platform during National Blood Week, which is designed to appeal for more people to become life-saving donors. The campaign particularly aims to appeal to people of Black heritage who are urgently needed to provide life-saving blood to sickle cell patients. Black donors are more likely to have rare blood types needed for people with blood disorders who receive regular transfusions, like sickle cell. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Marketing Manager | Louise Glover |
| Chief Creative Officer | Vicki Maguire |
| Director executivo criativo | Dan Cole |
| Director executivo criativo | Andy Garnett |
| Redator | Aly Marx-Blackwell |
| Redator | Frank Blackwell |
| Director de arte | Sasha Midgley |
| Chefe de produção | Katie Keith |
| Diretor de Estratégia | Deputy Head of Strategy |
| Estrategista | Drew Barclay |
| Fotografia / Illustration | SMITH |
| Agência de Mídia | MG OMD |
| Produtora | Hunky Dory |
| Produtor executivo | Nick Papworth |
| Post | Absolute |
| Produção | Absolute |
| Produtor executivo | Pete Winslett |
| Efeitos especiais | Joe Tang |
| Sound Engineer | Arge |
| Colorist | Juliette Wileman |
| Audio Post | Absolute |
| Assistant Marketing Manager | Helen Duggan |
| Head of Marketing | Nadine Eaton |
| Marketing Manager | Marsha Crossland |
| Marketing Manager | Tom Aggett |
| Diretor dos Negócios | Natasha Thomas |
| Director de contas | Sophia Jenkins |
| Account Manager | Molly Kay |
| Head of Media | Louise Bonnar |
| Produtor | Jakub Pieta |
| Assistant Producer | Elvin Musiriza |
| Creative Producer | Jakub Pieta |
| Creative Producer | Cydney Chadwick |
| Executive Production Director | Dean Trendler |
| Executive Creative Producer | Cydney Chadwick |
| Executive Production Director | Dean Trendler |
| Designer | Darta Losane |
| Design Director | Josh Toogood |
| Concept Designer | Morgan Shipley |
| Realizador | Otis Dominique |
| Production Manager | Lisa Lake |
| Director de fotografia | Courtney Bennett |
| Editor | Phoebe May |
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