Apotek Hjärtat - "A Hard Pill To Swallow"

Åkestam Holst /NoA

Åkestam Holst /NoA Stockholm, Suécia

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5202

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Apotek Hjärtat
País: Suécia

Anunciante: Apotek Hjärtat

Titulo	A Hard Pill To Swallow
Agência	Åkestam Holst /NoA
Campanha	A Hard Pill To Swallow
Anunciante	Apotek Hjärtat
Marca	Apotek Hjärtat
Data da primeira Transmissão/Publicação	2019 / 11
Sector Empresarial	Drogarias, lojas especializadas
Legenda	It's time to question how our medicine is manufactured
História	“With help from The Research Institutes of Sweden (RISE), Apotek Hjärtat has for the last few months worked on Sordidum Pharmacum - a pill made up of chemical remnants found in bodies of public water in Hyderabad, India, a key global centre for the manufacture of pharmaceutical drugs. The campaign was devised by Nordic-based Åkestam Holst. The creation of the pill is intended to shine a light on the absence of environmental regulation surrounding producing medicinal drugs, and the extent to which chemicals can enter local water supplies. RISE’s analysis of water in Hyderabad found traces of chemicals designed to treat epilepsy, HIV, cancer and more. A fuller list can be found below."
Tipo de Mídia	Interatividade
Comprimento	96 seconds
Produtora	Bkry Noa
Produtora	Bold (Noa)
Director de arte	Martin Noreby
Director de arte	Joakim Khoury
Director de arte	Michal Sitkiewicz
Redator	Simon Lublin
Redator	Rickard Beskow
Designer	Anna Forsberg
Editor	Nisse Axman
Editor	Eskil Lundberg
Producer	Henrik Adenskog
Producer	Sarah Frey
Producer	Alex Picha
Chief Creative Officer	Magnus Jakobsson
Photo Editor	Olov Öqvist
Programador	Kalle Peterz
Account Manager	Linda Bryttmar
Account Manager	Lina Engler
Account Manager	Jennie Strinnhed