Titulo | Station |
Agência | TBWA\Frederick |
Campanha | Ths Sun Goes Wherever You Go - Nivea Sun |
Anunciante | Beiersdorf AG |
Marca | Nivea Sun |
Posted | Janeiro 2009 |
Sector Empresarial | Cuidados da pele e produtos para depilação |
Legenda | THE SUN GOES WHEREVER YOU GO |
História | Nivea Sun, a skin bronzing lotion, is being promoted in South America with a print campaign featuring the "loción autobronceante" in dark places. Beach towels are placed in a church, a train station and a library to present the concept of sun bathing in places the sun normally doesn't shine. |
Tipo de Mídia | Imprensa e publicações |
Director executivo criativo | Pablo Leiva |
Director criativo | Cristian López |
Redator | Cristian López |
Director de arte | Gonzalo Arévalo |
Illustrator | Osvaldo Salazar |
Illustrator | Gonzalo Arévalo |
Fotógrafo | Alfredo León |