| Titulo | Cowboy |
| Agência | Droga5 |
| Campanha | Cowboy |
| Anunciante | Amazon |
| Marca | Amazon Alexa |
| Data da primeira Transmissão/Publicação | 2022 / 2 |
| Sector Empresarial | Outros serviços online |
| História | Preceded by Ironing, Opera, Pompeii and most recently Prom, this latest outing for Alexa sees us go back in time to the Wild West. The film opens outside a saloon in a typical town where we see two cowboys facing off. The rising tension is palpable as they exchange words, hands poised at their sides, before a voice suddenly interjects. A lady, dressed in modern attire and lounging on a sofa, has appeared in the middle of the town. She’s hard of hearing and asks them to give her a hand. Cue the cowboys holding up painted boards, subtitling the scene, including a comedy exchange debating the accuracy of a music-related description. As we cut back to reality, we reveal the woman watching the Western at home on her sofa as subtitles appear across the bottom of her TV. As with the previous spot, Prom (also shot by Lance Acord where a couple in their 70s use Alexa to spark a memory through the power of music), this campaign aims to highlight how Alexa, regardless of who you are, your age or ability, helps you make a difference in your life. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Empresa de produção | Trim Editing |
| Talento | Monte Bell |
| Talento | Ginger Jacoby |
| Global Chief Creative Officer | Simon Morris |
| Produtora | Park Pictures |
| Chief Creative Officer | David Kolbusz |
| Director executivo criativo | Shelley Smoler |
| Equipa criativa | Ethan Bennett |
| Equipa criativa | Liam Crerar |
| Managing Diretor | Heather Cuss |
| Director de contas | Max Levine |
| Account Manager | Rob Henderson |
| Chief Strategy Officer | Damien Le Castrec |
| Chefe de produção | Chris Watling |
| Chefe de produção | Peter Montgomery |
| Produtor da agência | Josh Sanders |
| Produtor assistente da agência | Manon Rees. |
| Produtora | Park Pictures |
| Realizador | Lance Acord |
| Produtor executivo | Stephen Brierley |
| Producer | Caroline Kousidonis |
| Director de fotografia | Lance Acord |
| Editor | Paul Hardcastle |
| Assistant Editor | Ben Elkaim |
| Producer | Noreen Khan |
| Pós-produção | Time Based Arts, London |
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