| Titulo | Fashion Beast |
| Agência |
Bruketa&Zinic&Grey
|
| Campanha |
Fashion Beast
|
| Anunciante |
Stealth
|
| Marca |
Puma
|
| Posted | Dezembro 2008 |
| Sector Empresarial | Vestuário, moda e calçado
|
| História | As any real beast, in this case a fashion beast, Puma appeared in one of the Zagreb Zoos cages two weeks ago. The creative team conceived the presentation of the new Puma spring/summer 2009 collection in a zoo cage, in response to the desire of Puma Sport Croatia to present to the press its new line of this global fashion brand, known for its comfortable lifestyle cuts designed for contemporary urban people. |
| Filosofia | The press were brought to the event by taxi, and were required to sign a waiver at the zoo entrance saying they approach the cage at their own risk, and are aware of any possible complexes they might obtain by watching the fashion beast. The press were able to learn more about the characteristics of the species Pumus trendycus in the same manner as for any other Zoo inhabitants, on an information board posted next to the cage. The beast was described as extremely soft, comfortable, adjusted for any weather conditions, while also being gentle and robust, and making any wearer appear sexy. Mannequins wearing Puma clothing were placed inside the cages, alongside a live model who put on a short performance, while in a second cage, a popular Croatian singer sponsored by Puma put on a vocal performance. |
| Problema | Puma in the Zoo is an event inspired not only by the name and logo of the fashion brand Puma, but also by the values and the characteristics this brand represents, like those of the animal: elegance, courage and intelligence. Precisely these attributes were used to describe the new inhabitant of the Zagreb Zoo - Pumus trendycus. |
| Resultado | The event ended in the interior of the Zoo accompanied by the sounds of the pumas call and video footage of the Puma fashion show. The great number of journalists that attended the event went home with the Puma press kit. The event was organized by Studio Kapulica. |
| Tipo de Mídia |
Exterior
|
| Director de media |
Jelena Mihelcic
|
