Croatia Insurance - "The Tunnel – An insurance company image campaign that got 100.000 people involved"

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Marca: Croatia Insurance

Anunciante: Croatia Insurance

Titulo	The Tunnel – An insurance company image campaign that got 100.000 people involved
Anunciante	Croatia Insurance
Marca	Croatia Insurance
Data da primeira Transmissão/Publicação	2017 / 1
História	The agencies Bruketa&Zinic&Grey, Brigada and “Millenium promocija” not only created an exhibition showing 133 years of national and Croatia Insurance’s history intertwined, but also left gaps in-between and invited “ordinary” people to fill them with their personal stories. Why? To showcase that Croatia Insurance Company can survive everything and still come through for its clients. At first glance, all insurance companies in Croatia do look the same. But Croatia Insurance Company (est. 1884) is the only one that went successfully through 133 years of turbulent Croatian history. By doing so, the company proved to be the only insurance company that you can count on both in good and, more importantly, bad times. And what good is insurance when everything is going smoothly? During the exhibition, family pictures were displayed side by side with “great” events from Croatia’s turbulent past. The exhibition took place in a WWII shelter and was designed as a linear walk through time that combined three main parts – historic events, family stories which added emotional context to them, and Croatian Insurance’s role in both of them. Pictures of their own ancestries gave visitors the opportunity to experience the importance of having insurance by your side when times get tough. It also included interactive Tesla’s experiments, a dark rainy hall depicting WWII and the “Future Wall” where visitors could display in real time their wishes for the years to come. For the first time, history had a place for everybody and it turned out to be the most visited exhibition of the year in Croatia. More than 103.000 people came to see the exhibition in person and 5.370 displayed their stories. Croatia Insurance ended up being the leading insurance company in Croatia in all market segments.
Tipo de Mídia	Ambient
Comprimento	121 seconds
PR manager	Jelena Mihelcic